Kempower’s addressable DC fast charging market is expected to grow on average 10-25% p.a. in 2025-2030 (CAGR), driven by:

• Lower cost of ownership of BEV’s supporting electric vehicle adoption
• Stricter CO₂ emissions regulations driving electrification
• Investments in charging infrastructure supported by sustained public and private investment funding
• Growing focus on energy security and sustainability

Kempower estimates its addressable market to grow from approximately EUR 4.5 billion in 2025 to more than EUR 10 billion by 2030.

To achieve the vision and targets, Kempower focuses on four strategic pillars.

1. Winning with customers

Kempower’s growth starts with customer success: We win, grow and scale with our customers. Kempower serves more than 350 customers across public charging, fleets, buses, trucks, ports and off-highway charging solutions in over 60 countries. By understanding the unique economics of each customer segment, Kempower delivers tailored solutions through a common technology platform.

Key priorities:

• Strengthen long-term customer partnerships
• Expand share of wallet with existing customers
• Grow globally across charging point operators and fleet customers
• Maintain industry-leading customer experience

2. Technology leadership through innovation

Innovation has been at the core of Kempower since its founding. Kempower is a recognized leader in distributed charging architecture, combining modular hardware, software and services into a differentiated charging platform.

Technology investments focus on:

• High-performance charging solutions
• Megawatt charging systems for heavy-duty transport
• Intelligent energy management
• AI-enabled optimization and predictive maintenance
• Proprietary software and cloud-based solutions

Approximately 25% of Kempower employees work in R&D and product development.

3. Lifecycle solutions

Kempower is expanding beyond one-time hardware sales to capture value throughout the entire customer lifecycle.

The company is growing recurring revenues for example through:

• Software subscriptions
• Service agreements
• Spare parts and maintenance
• Modernization and upgrade projects

As the installed base expands, lifecycle revenues are expected to become an increasingly important driver of profitability, predictability and customer retention.

4. Operational excellence

Kempower operates with a scalable and asset-light business model designed for profitable growth.

Key focus areas include:

• Productivity improvement
• Cost competitiveness
• High delivery and quality performance
• Operational leverage as the business scales
• Disciplined capital allocation

The company aims to grow operating expenses at less than half the rate of revenue growth over time.

Kempower’s value creation model is built on four elements:

1. Disciplined above-market growth in hardware

• Growing faster than the market while protecting margins
• Balanced global expansion

2. Lifecycle revenue expansion

• Shift to materially higher services & aftermarket share of revenue
• This drives higher margin and higher predictability

3. Operating profit expansion

• Expanding margins through operating leverage, higher share of aftermarket revenue, and productivity improvements

4. Disciplined, selective reinvestment

• Investing selectively in technology, services and sales to sustain long-term competitive advantages
• Targeting opex growth at less than half the rate of revenue growth